Strategists & Designers

Epopeya is a boutique studio that specializes in branding. Our mission is to create, reimagine, and elevate systems that empower the creation of memorable, relevant, and captivating brands. 

Our process starts with a strategic foundation, which is then translated into the development of a cohesive brand identity. We further reinforce this through the creation of comprehensive guidelines, ensuring that the brand we deliver maintains consistency and scales effectively to realize its maximum potential.

The brands we work with develop a distinctive identity that comes to life across various touchpoints such as products, packaging, platforms, websites, experiences, advertising, communications, merchandising, signage, and physical spaces. These diverse mediums encapsulate the visual, verbal, kinesthetic, and even occasionally olfactory elements that contribute to their uniqueness.


Nat Caraballo

Co-founder & Creative Director @Epopeya. Specialist in design, brand management, and identity systems.

Nat is a highly skilled designer with a focus on branding. She pursued her education in graphic design at Universidad de Buenos Aires and furthered her expertise through postgraduate studies in design, brand management, and identity systems. 


With over 16 years of experience, Nat has successfully created and revitalized national, regional, and international brands. Her background and training in renowned design studios in Argentina have equipped her with the confidence and expertise to specialize in the creation and evolution of brand identity systems. For the past decade, Nat has devoted herself exclusively to this endeavor.

Currently, Nat holds the position of Creative Director for brand projects at Proteína Marketing. She is also the Managing Partner and Creative Leader at Epopeya, where she spearheads the creative direction for the agency.


Sebas Paschmann

Co-founder & director @Epopeya. Specialist in Marketing Strategy and Business Development.

Sebas is a seasoned professional in marketing and communication strategies, with a strong focus on business development. With over two decades of experience, he has successfully managed and collaborated with commercial and marketing teams.


As the co-founder and CEO of Proteína Marketing, Sebas leads strategic consulting activities in marketing and innovation for growing companies. At Epopeya, his role involves designing and promoting our studio's products and services.

Sebas holds a degree in Advertising, an MBA, and is certified as independent business director. He is actively engaged in academic pursuits at Universidad Torcuato Di Tella, where he contributes to intense academic activities. Additionally, he serves as a guest lecturer in various programs at universities in Argentina and Latin America, sharing his knowledge and expertise. Sebas is also a mentor for high-potential entrepreneurs through Endeavor.


Anita Figueiredo

Co-founder & strategy director de Epopeya. Marketer. Brand & Product Builder.

Anita is an accomplished marketing and communication expert, specializing in brand development, product design, and content marketing. With over two decades of experience, she has led marketing and communications teams in renowned companies.  


In addition to her role as co-founder and director of consulting services at Proteína Marketing, Anita plays a vital role at Epopeya as she leads the strategic efforts behind the brands we create. Anita's expertise lies in supporting growing companies in establishing their brands, launching products or services to the market, and implementing effective marketing practices within their organizations.

Anita holds a degree in Business Administration and an Executive MBA from IAE Business School, where she achieved Magna Cum Laude distinction. She actively mentors high-potential entrepreneurs through Endeavor and serves as a faculty member in executive programs at Universidad Torcuato Di Tella and Universidad de San Andrés.

We are not driven by passing trends or fleeting whims: Our methodologies ensure that the brands we create accurately reflect our clients' businesses, embody the desired positioning, and seamlessly integrate into their industry and context.


Our services

Brand Environment Analysis

A brand exists within an ecosystem and faces the dual challenge of belonging and standing out. Before embarking on the creative process, we conduct a comprehensive analysis of the brand's context. This involves studying common industry languages, identifying patterns, and uncovering opportunities.

Brand Diagnosis

When a brand already has a presence and history, we conduct a thorough examination of its position within the company's brand architecture. We assess its institutional and organizational coherence, evaluate the effectiveness of its current communication parameters, and ensure consistency in recent executions. Additionally, we review the brand's congruence with the current market landscape and its adaptability. Based on this analysis, we can confidently proceed to strengthen, reconfigure, or reimagine the brand system.

Brand Strategy and Concept

A brand that lacks a clear direction, a defined space it aims to occupy, and a deep understanding of its essence is unlikely to succeed in making an impact. That's why we collaborate closely with our clients to establish strategic guidelines, ideas, values, and differentiators that align with their purpose. This process enables us to build a distinctive positioning for the brand, allowing it to shine within its competitive environment and resonate with its target audience.

Brand Architecture

When a company has multiple brands or plans to introduce additional brands, it's crucial to develop a brand architecture strategy. Why is it important? A well-defined brand architecture helps establish and communicate the roles, relationships, and hierarchies between the brands within your company. This clarity ensures that your audiences understand the brand ecosystem and receive a cohesive and consistent message.


Naming a business, product, or service is no easy task. However, we are here to assist you in finding the perfect name. With our expertise and training, we can help identify a unique name that resonates with your target audience, one they will recognize, love, and associate with your desired positioning. Our goal is to help you stand out and establish a brand name that you can truly own. It's an exciting opportunity to create a name that captures attention and sets your brand apart.

Fundamental Brand Texts

The essence and personality of a brand are not developed overnight. Crafting the initial strategic texts, such as the purpose, values, history, manifesto, and other essential elements, can be challenging but crucial. If your brand has yet to define these foundational texts, we can assist you in creating them. Our expertise lies in helping brands articulate their core identity and values, enabling them to embark on a solid foundation for further development.

Slogan or Tagline

While having a tagline is not mandatory, it can significantly enhance your brand. A well-crafted tagline is a concise and impactful phrase associated with your brand. It adds value, builds positioning, and has the potential to endure over time. We can help you understand the type of tagline that aligns with your objectives and positioning, and create a compelling tagline that encapsulates your brand essence.

Identity Design

Verbal, visual, kinesic, sound, olfactory, and digital (UI) elements are all vital components of your brand identity. It's a realm where our expertise shines. Starting with your strategy and objectives, we unleash our creativity to develop a comprehensive and cohesive brand identity across all dimensions. By incorporating distinctive and recognizable elements, we ensure that your brand stands out, exudes uniqueness, and supports your overall brand message.

Product Design

If you have a product concept, we are here to assist you in the process of imagining, creating, and iterating it. Whether it's a physical product, we can develop packaging and label ideas, or if it's a digital product, we can design the complete user interface (UI). We have a passion for bringing products to life and ensuring they align with your brand vision.


To ensure brand consistency, it's crucial to have a standardized corporate identity manual that encompasses the full range of strategic and specific aspects of your brand. We specialize in creating brandbooks, brand guidelines, and brand playbooks that provide a comprehensive and accessible system for everyone involved in building your brand. With a well-developed and easily accessible brand system, we can work freely while ensuring the coherent construction of your brand's positioning.

Brand Implementations

When you're ready to communicate your brand to the world, we're here to help you execute the brands we have built together. Whether you need assistance with videos, websites, credential presentations, signage, or any other brand implementation, we have the expertise and resources to bring your brand to life across various channels and touchpoints.


If you want to ensure that the implementation of your new brand is executed correctly, we can provide support by accompanying your team and agencies throughout the process. We have a keen eye for detail and a passion for seeing our brands come to life, making it a win-win situation. With our guidance, you can be confident that your brand will be consistently executed across various channels and touchpoints.

Brand center

Do you need assistance in creating a centralized hub to house all your brand assets? A brand center is a digital platform that serves as a centralized workspace in the cloud, allowing you to organize, manage, and access all your brand-related assets, documents, files, and information. This ensures that all resources are easily accessible to the teams that require them, fostering collaboration and efficiency in managing your brand assets.


Brands that we designed at Epopeya