Almazen is a brand designed for the North American market that aims to bring unique and exceptional artisanal objects from Latin America with a focus on highlighting their social, symbolic, and environmental value, as well as the craftsmanship behind their creation.


Create a brand that reflects the values of the Almazen entrepreneurial team and effectively communicates their collaboration with Latin American artisans, the stories behind each piece, and their unique value for both the maker and the buyer.


  • A comprehensive diagnosis was conducted to understand the brand's operating space.
  • The brand strategy was developed, defining its personality, values, and attributes. The final step was the definition of the tagline "meaningful pieces."
  • The brand and its complete visual identity system were designed, considering its multiple digital and physical touchpoints.
See project on behance