BINAH is a young and family-owned company dedicated to selling home and decor products. Its brand is a reference in home decor and is present in CABA (Buenos Aires) with its chain of stores and nationwide through online sales. BINAH offers affordable products with good design, functionality, and quality. They are innovative and stylish, providing pleasure and comfort to people who use them.


To differentiate the brand from its founders, BINAH needed to develop its brand strategy and establish brand guidelines so that the team could actively participate in brand building with the assurance of consistent executions.


We collaborated to co-create the brand strategy, fully establish brand guidelines, and produce an identity manual in collaboration with the founding team. This enables consistent and coherent executions and empowers team members to make autonomous decisions.

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