Euro Packaging
Euro Packaging is a company that provides packaging supplies, equipment, and services for the industrial and logistics sectors.
Challenge
- Euro Packaging has achieved a significant scale and market position that is not reflected in its current brand and communication.
- The services offered by Euro Packaging go beyond the mere sale of packaging materials.
- The brand's current communication suffered from a lack of decision-making and inconsistent execution.
Objectives
- Create a brand that reflects Euro Packaging's growth and its place in the industry, serving as a platform for the next stage of business professionalization.
- Highlight Euro Packaging's value proposition by incorporating communication elements that support the desired positioning.
Solution
- A brand strategy was defined, including decisions on naming, tagline, and key brand narratives.
- An identity was created that reflects the company's evolution, bringing a leap in communication quality without losing the original DNA of the brand.
