Euro Packaging

Euro Packaging is a company that provides packaging supplies, equipment, and services for the industrial and logistics sectors.


  • Euro Packaging has achieved a significant scale and market position that is not reflected in its current brand and communication.
  • The services offered by Euro Packaging go beyond the mere sale of packaging materials. 
  • The brand's current communication suffered from a lack of decision-making and inconsistent execution.


  • Create a brand that reflects Euro Packaging's growth and its place in the industry, serving as a platform for the next stage of business professionalization.
  • Highlight Euro Packaging's value proposition by incorporating communication elements that support the desired positioning.


  • A brand strategy was defined, including decisions on naming, tagline, and key brand narratives.
  • An identity was created that reflects the company's evolution, bringing a leap in communication quality without losing the original DNA of the brand.
See project on behance