Tecnovax
Tecnovax es la compañía de biotecnología
especialista en vacunas e inmunoterapias
para la salud animal.
Rebranding Objectives
- Reflect the evolution and growth of the company.
- La estrategia de marca co-creada con Proteína Marketing se desplegó en esta nueva identidad visual que busca reflejar su trayectoria y su proyección en el camino en la protección y cuidado de la salud animal.
Diagnosis
As is often the case with startups that experience rapid growth during their early years, the Widergy brand remained anchored in the initial stages of the venture and did not reflect the current state of the company.
Widergy lacked proper brand development in terms of narrative, and its storytelling lacked a clear and impactful intention.
The brand was confined to recurring discourse territories, without achieving clear differentiation.
Opportunity
To find a deeper and more committed narrative that aligns with long-term brand building and to deploy an identity system that can encompass and project it.
Solution
We worked with the Widergy team on strategic brand definitions. We worked with the Widergy team on strategic brand definitions. The brand promise was summarized in the tagline "future for utilities".
A brand personality was defined, and a clear communication intention was established. Based on this, the visual and verbal elements of the brand's identity were created, along with their standardization in a brand book.
